Additional customer data not included in your company's data source is available in Cinch. This data is called "Appended Data". Appended data can be used in the Cinch's Segment Builder. 


Add Data Points to your Customer Table

To make the data points available to you, first open the Data Fields from the side menu. Click the "+" symbol at the top-right corner of the Customers table. This will show all of the appended data options. Click "Add" on the fields you would like to use. The fields will be added to the Customer table on-screen.




Use Appended data in the Segment Builder

Open the Segments section from the side menu and create a new segment or click the ellipsis (...) menu on a segment and choose Edit on an already created segment. In the segment builder create a new rule. For this rule select: 

Choose Model<Customer 

then,

Choose Field>"Select Appended data field of your choice"

Choose the Operator you want and Query Type (if applicable)

 

Appended Data Key

Possible values vary from data point to data point. Use the field's ID found in the Data Fields menu to find the possible values in the Data Key below. Use the possible values when building your segments.


 

Cinch ID
appended_data__ADV_DWELLING_TYPE
Advantage Dwelling Type
Possible ValuesValue Description
0Unknown
1Single Family Dwelling Unit
2Multi-Family Dwilling Unit
3Business
5Condo
6Mobile Home


appended_data__ADV_DWELLING_TYPE_IND
Advantage Dwelling Type Indicator
SHousehold Specific


appended_data__ADV_HOME_OWNER
Advantage Home Owner
0Unknown
1Definite Renter
2Probable Renter
3Probable Owner
4Definite Owner


appended_data__ADV_HOME_OWNER_IND
Advantage Home Owner Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_HSHLD_AGE_CD_ENH
Advantage Household Age Code. Age code of household.    TotalSource Compilation, derived using self-reported and public information
118-24 years old
225-34 years old
335-44 years old
445-54 years old
555-64 years old
665-74 years old
775+ years old


appended_data__ADV_HSHLD_AGE_IND_ENH
Advantage Household Age Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_HSHLD_EDU_ENH
Advantage HH Education-Enhanced is household education level utilizing self-reported data or 2010 census data.
0Unknown
1Some High School or Less
2High School
3Some College
4College
5Graduate School


appended_data__ADV_HSHLD_EDU_IND_ENH
Advantage HH Education Indicator - Enhanced reflects if data is specific or inferred.
HHousehold Inferred
SHousehold Specific


appended_data__ADV_HSHLD_MARITAL_STATUS
Advantage Household Marital Status
1At least 1 married
2At least 1 single
3Both married and single


appended_data__ADV_HSHLD_MARITAL_STATUS_IND
Advantage Household Marital Status Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_HSHLD_SIZE_ENH
Advantage Household Size
1One person
2Two persons
3Three persons
4Four  persons
5Five  persons
6Six  persons
7Seven  persons
8Eight  persons
9Nine or more persons


appended_data__ADV_HSHLD_SIZE_IND_ENH
Advantage Household Size Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_INDIVIDUAL_AGE
Individual Exact Age 18?. 125 - (3- Digit Age)
PresentPresent


appended_data__ADV_INDIVIDUAL_AGE_IND
Inferred or Specific Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_INDV_MARITAL_STATUS
Advantage Individual Marital Status
1Married
2Single


appended_data__ADV_INDV_MARITAL_STATUS_IND
Advantage Individual Marital Status Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_LENGTH_RESIDENCE
Advantage Length of Residence
10-6 mos.
27-12 mos.
31-2 yrs
43-5 yrs
56-10 yrs
611-15 yrs
716-20 yrs
820+ yrs


appended_data__ADV_DWELLING_TYPE_IND
Advantage Dwelling Type Indicator
SHousehold Specific


appended_data__ADV_NUM_ADULTS_IND
Advantage Number of Adults Indicator
HHousehold Inferred
SHousehold Specific


appended_data__ADV_NUM_ADULTS
Advantage Number of Adults
1One adult
2Two adult
3Three adult
4Four adult
5Five adult


appended_data__ADV_PRESNCE_CHLDRN_ENH
Advantage Presence of Children
0No children present
1Yes children present


appended_data__ADV_TARGET_BAND_INCOME_3
Advantage Target Narrow Band Income 3.0
0Less than $14,999
1$15,000 - $19,999
2$20,000 - $24,999
3$25,000 - $29,999
4$30,000 - $34,999
5$35,000 - $39,999
6$40,000 - $44,999
7$45,000 - $49,999
8$50,000 - $54,999
9$55,000 - $59,999
A$60,000 - $64,999
B$65,000 - $69,999
C$70,000 - $74,999
D$75,000 - $79,999
E$80,000 - $84,999
F$85,000 - $89,999
G$90,000 - $94,999
H$95,000 - $99,999
I$100,000 - $104,999
J$105,000 - $109,999
K$110,000 - $114,999
L$115,000 - $119,999
M$120,000 - $124,999
N$125,000 - $129,999
O$130,000 - $134,999
P$135,000 - $139,999
Q$140,000 - $144,999
R$145,000 - $149,999
S$150,000 - $159,999
T$160,000 - $169,999
U$170,000 - $179,999
V$180,000 - $189,999
W$190,000 - $199,999
X$200,000 - $224,999
Y$225,000 - $249,999
Z$250,000 or More


appended_data__ADV_TARGET_INCOME_3
Advantage Target Income 3.0
1$ 0 - $ 14,999
2$15,000 - $19,999
3$20,000 - $29,999
4$30,000 - $39,999
5$40,000 - $49,999
6$50,000 - $74,999
7$75,000 - $99,999
8$100,000 - $124,999
9$125,000 - $149,999
A$150,000 - $174,999
B$175,000 - 199,999
C$200,000 - 249,999
D$250,000 or More


appended_data__ADV_TARGET_INCOME_IND_3
Advantage Target Income Indicator 3.0
HInferred
SSpecific


appended_data__AFRICAN_AMER_CONFIDENCE_CD
African American Confidence Code
A95%+ African American: unique African American first name, unique African-African first name, unique African-African surname, or borrowed African-American surname living in a 95%+ African American census tract block group (or a 9 digit postal code).
B85% to 94% African American: a borrowed African-American surname living in a 85%-94% African American census tract block group (or a 9 digit postal code).
C79% to 84% African American: a borrowed African-American surname living in a 75%-84% African American census tract block group (or a 9 digit postal code).
D65% to 74% African American: a borrowed African-American surname living in a 65%-74% African American census tract block group (or a 9 digit postal code).
GEthnicity could not be determined at a household level but a geography level inference indicates members of the household could be African American
BlankUncoded


appended_data__AGE_IN_2YR_RANGES_ENH
Age in 2-Year Ranges (Enhanced)
PresentData is presented in 2-year bands.    So, for example, 18 means 18 or 19 and 34 means 34 or 35
BlankBlank


appended_data__BIRTHDAY_DAY_IND_ENH
Birthday - Day Indicator
IInferred
SSpecific
BlankBlank


appended_data__BIRTHDAY_ENH
Birthday of Person w/ Day
PresentPresent
BlankBlank


appended_data__BIRTHDAY_MONTH_IND_ENH
Birthday - Month Indicator (Enhanced)
IHousehold Inferred
SHousehold Specific
BlankBlank


appended_data__CARRIER_RTE
Carrier Route
PresentCarrier Route Code Present
BlankNo Code


appended_data__CHLDRN_AGE_0_TO_2_ENH
Children Age 0 to 2
1Male present
2Female present
3Male and Female present
4Unknown Gender present
5Male and Unknown Gender present
6Female and Unknown Gender present
7Male, Female and Unknown Gender present
BlankNone Present or Not Available


appended_data__CHLDRN_AGE_3_TO_5_ENH
Children Age 3 to 5
1Male present
2Female present
3Male and Female present
4Unknown Gender present
5Male and Unknown Gender present
6Female and Unknown Gender present
7Male, Female and Unknown Gender present
BlankNone Present or Not Available


appended_data__CHLDRN_AGE_6_TO_10_ENH
Children Age 6 to 10
1Male present
2Female present
3Male and Female present
4Unknown Gender present
5Male and Unknown Gender present
6Female and Unknown Gender present
7Male, Female and Unknown Gender present
BlankNone Present or Not Available


appended_data__CHLDRN_AGE_11_TO_15_ENH
Children Age 11 to 15
1Male present
2Female present
3Male and Female present
4Unknown Gender present
5Male and Unknown Gender present
6Female and Unknown Gender present
7Male, Female and Unknown Gender present
BlankNone Present or Not Available


appended_data__CHLDRN_AGE_16_TO_17_ENH
Children Age 16 to 17
1Male present
2Female present
3Male and Female present
4Unknown Gender present
5Male and Unknown Gender present
6Female and Unknown Gender present
7Male, Female and Unknown Gender present
BlankNone Present or Not Available


appended_data__COUNTY_CD
County Code
PresentPresent


appended_data__ETHNIC_GROUPS
Ethnic Group Code
AAfrican American - (ethnic codes are) 7B,79,8A.8B,8C,8I,8J,8K,8L,8M,8N,8O,8P,8Q,8R,8S,8T,8V,8X,81,82,83,85,86,87,88,89,9A,9B,9C,9D,9E,9G,9H,9I,9O,9R,9T,9W,9Y,90,92,93,95,96,97,98,99,YQ,YT,YU,WP,XU
BFar Eastern - (ethnic codes are) 49,51,52,53,56,57,58,59,60,61,62,8G
CSoutheast Asia - (ethnic codes are) 46,47,48,50,63,65,C7,7E,94
DCentral & Southwest Asia- (ethnic codes are) 27,29,44,45,64,72,73,74,XK,9J,XL
EMediterranean - (ethnic codes are) 19,33,XG
FNative American - (ethnic codes are) 39,67
GScandinavian - (ethnic codes are) 03,04,05,06,07
HPolynesian - (ethnic codes are) 7F,8H,80,8Y,9N,9Q,9X,XP,XT
IMiddle Eastern - (ethnic codes are) 31,32,34,70,75,76,77,78,8D,8E,84,9M,9P,9U,9V,9Z
JJewish - (ethnic codes are) 66
KWestern European - (ethnic codes are)    01,02,08,09,10,11,15,16,17,18,7C,XA,XB
LEastern European - (ethnic codes are) 12,13,14,22,23,24,25,26,28,30,35,36,37,38,40,41,42,43,9F
OOther Groups - (ethnic codes are) XM,XQ,8F,XO,91
YHispanic ? (ethnic codes are) 9S,20,21
ZUnknown
BlankBlank


appended_data__ETHNIC_GROUPS_CODES
Ethnic Groups/Codes
00Uncoded
01English
02Scotch
03Danish
04Swedish
05Norwegian
06Finnish
07Icelandic
08Dutch
09Belgian
10German
11Austrian
12Hungarian
13Czech
14Slovakian
15Irish
16Welsh
17French
18Swiss
19Italian
20Hispanic (Assimilation)
21Portuguese (Assimilation)
22Polish
23Estonian
24Latvian
25Lithuanian
26Ukrainian
27Georgian
28Beloarussian
29Armenian
30Russian
31Turkish (Assimilation)
32Kurdish (Assimilation)
33Greek
34Persian (Assimilation)
35Moldovan
36Bulgarian
37Romanian
38Albanian
39Native American
40Slovenian
41Croatian
42Serbian
43Bosnian Muslim
44Azerbaijani
45Kazakstani
46Afghani (Assimilation)
47Pakistani (Assimilation)
48Bengali (Assimilation)
49Indonesian (Assimilation)
50Indian (Assimilation)
51Myanmar (Burmese) (Assimilation)
52Mongolian (Assimilation)
53Chinese (Assimilation)
56Korean (Assimilation)
57Japanese (Assimilation)
58Thai (Assimilation)
59Malaysian (Assimilation)
60Laotian (Assimilation)
61Khmer/Kampuchean (Cambodian) (Assimilation)
62Vietnamese (Assimilation)
63Sri Lankan (Assimilation)
64Uzbekistani
65Other Asian (Assimilation)
66Jewish
67Aleutian (Assimilation)
70Arabian (Assimilation)
72Turkmenistani
73Tajikistani
74Kirghizian
75Saudi Arabian (Assimilation)
76Iraqi (Assimilation)
77Lybian (Assimilation)
78Egyptian (Assimilation)
79Ruandan
7BDjiboutian
7CManx
7ENepalese (Assimilation)
7FWestern Samoa
80Tonga
81Senegalese
82Malawian
83Sudanese
84Moroccan (Assimilation)
85African American 1
86Kenyan
87Nigerian
88Ghanaian
89Zambian
8ACongolese
8BCentral African Republic
8CTogolese
8EQuatari (Assimilation)
8FGuyanese
8GTibetan (Assimilation)
8ISwaziland
8JZulu
8KXhosa
8LBasotho
8MMisc. South African
8NLiberian
8OComoros
8PBenininese
8QBurkina Faso
8RNigerien
8SAshanti
8VMalian
90Zairean
91Surinamese
92Mozambican
93Ivorian
94Bhutanese
95Ethiopian
96Ugandan
97Botswania
98Cameroonian
99Zimbabwean
9ANamibian
9BBurundian
9CTanzanian
9DGambian
9ESomalian
9FMacedonian (Assimilation)
9GChadian
9HGabonese
9IAngolan
9JChechnyan
9MAlgerian (Assimilation)
9NPhilippine (Assimilation)
9OLesotho
9PTunisian (Assimilation)
9QHawaiian
9RMadagascan
9SBasque (Assimilation)
9TSierra Leone
9UKuwaiti (Assimilation)
9VYemeni (Assimilation)
9WGuinea-Bissau
9XPapua New Guinean
9YEquatorial Guinea
9ZSyrian (Assimilation)
C7Telugan (Assimilation)
WPCaribbean American
XBLuxembourgian
XGMaltese (Assimilation)
XKKyrgyzstani
XLTajik
XMAustralian
XOMaldivian (Assimilation)
XPNauruan (Assimilation)
XQNew Zelander
XTVanuatuan
XUGuinean
YQAfrican American 2
YTMauritanian
YUSeychelles
ZZUnknown
BlankBlank


appended_data__GENDER
Gender
1Male
2Female
BlankNot Available


appended_data__HISPANIC_CNTRY_ORIGIN
Hispanic Country of Origin
HAArgentina
HBBolivia
HCCuba
HDDominican Republic
HEEl Salvador
HGGuatemala
HHHonduras
HJColombia
HKPanama
HLEcuador
HMMexico
HNNicaragua
HPPuerto Rico
HQChile
HRCosta Rica
HSSpain
HUUruguay
HVVenezuela
HXPeru
HYParaguay
HZBrazil
BlankUncoded


appended_data__HSHLD_TYPE_FMLY_COMP_ENH
Household Type Code
0101 = Married, husband and wife present, with children under age 18 present. This code is used only if one of our sources specified married household.
0202 = Married, husband and wife present, with NO children under age 18 present. This code is used only if one of our sources specified married household.
0303 = Two persons, one male and one female, marital status unknown, with children under age 18 present.
0404 = Two persons, one male and one female, marital status unknown, with NO children under age 18 present.
0505 = Male householder with one or more other persons of any gender, with children under age 18 present.
0606 = Male householder with one or more persons of any gender, with NO children under age 18 present.
0707 = Female householder with one or more other persons of any gender, with children under age 18 present.
0808 = Female householder with one or more other persons of any gender, with NO children under age 18 present.
0909 = Two or more persons of unknown gender with children under age 18 present.
1010 = Two or more persons of unknown gender with NO children under age 18 present.
1111 = One person, male householder, with children under age 18 present.
1212 = One person, male householder, with NO children under age 18 present.
1313 = One person, female householder, with children under age 18 present.
1414 = One person, female householder, with NO children under age 18 present.
1515 = One person, unknown gender, with children under age 18 present.
1616 = One person, unknown gender, with NO children under age 18 present.


appended_data__LANGUAGE_CD
Language Code
A1Afrikaans
A2Albanian
A3Amharic
A4Arabic
A5Armenian
A6Ashanti
A7Azeri
B1Bantu
B2Basque
B3Bengali
B4Bulgarian
B5Burmese
C1Chinese (Mandarin, Cantonese and other dialects)
C3Czech
D1Danish
D2Dutch
D3Dzongha
E1English
E2Estonian
F1Farsi
F2Finnish
F3French
G1Georgian
G2German
G3Ga
G4Greek
H2Hebrew
H3Hindi
H4Hungarian
I1Icelandic
I2Indonesian
I3Italian
J1Japanese
K1Kazakh
K2Khmer
K3Kirghiz
K4Korean
L1Laotian (Include Hmong)
L2Latvian
L3Lithuanian
M1Macedonian
M2Malagasy
M3Malay
M4Moldavian
M5Mongolian
N1Nepali
N2Norwegian
O1Oromo
P1Pashto
P2Polish
P3Portuguese
R1Romanian
R2Russian
S1Samoan
S2Serbo-Croatian
S3Sinhalese
S4Slovakian
S5Slovenian
S6Somali
S7Sotho
S8Spanish
S9Swahili
SASwazi
SBSwedish
T1Tagalog
T2Tajik
T3Thai
T4Tibetan
T5Tongan
T6Turkish
T7Turkmeni
T8Tswana
U1Urdu
U2Uzbeki
V1Vietnamese
X1Xhosa
Z1Zulu
BlankUncoded


appended_data__NUM_CHLDRN_HSHLD_ENH
Number of Children in Household
1One child
2Two children
3Three children
4Four children
5Five children
6Six children
7Seven children
8Eight children
9Nine or more children
BlankUnknown number of children


appended_data__NUM_GENERATIONS_HSHLD_ENH
Number of Generations in Household
1One Generation
2Two Generations
3Three Generations
4Four Generations
5Five Generations


appended_data__PERSON_ID
Person Key
PresentPresent


appended_data__POLITICAL_PARTY
Political Party (Individual)
DDemocrat
IIndependent
RRepublican
BlankBlank


appended_data__POLITICAL_PARTY_HSHLD
Political Party (Household)
0Unknown
1Democrat
2Republican
3Independent
4Democrat and Republican
5Democrat and Independent
6Republican and Independent
7Democrat, Republican and Independent


appended_data__RELIGION
Religion
BBuddhist
CCatholic
GGreek Orthodox
HHindu
IIslamic/Muslim
JJewish
KSikh
LLutheran
MMormon
OEastern Orthodox
PProtestant
SShinto
BlankBlank


appended_data__ZIP_CD
ZIP Code
PresentPresent


appended_data__ZIP_PLUS4
ZIP-Plus 4
PresentPresent